Arthur Froissart
A few questions, answered plainly.
Why an AI company?
I've spent the last few years on the edges of it: selling integration and data software, angel-investing in AI-adjacent startups, and now building my own agentic product. I'd rather be inside the thing reshaping go-to-market than next to it.
Why this kind of role, not a normal AE seat?
Because the parts of the last six years I enjoyed most were the building parts: a market that didn't exist before, a tool I'm shipping myself. I want a role that uses both the enterprise instincts and the hands-on building.
Which role are you after?
Go-to-market at a frontier AI company. The job is the one I did at MuleSoft: take a market nobody has built yet and make it work. My next step sets it out.
What are you building now?
Two things. Ambidex, an agentic voice-to-task system on Claude. And Reel Reads, a video feed that turns book ideas into 20-second clips, built for INSEAD's Gen AI course. Same bet on both: redirect an existing habit toward something that compounds.
Have you built anything technical yourself?
Yes. Le Wagon's fullstack developer bootcamp in 2021, then Ambidex, which I built on Claude.
Can you explain AI to people who don't build it?
It is what I did for six years with integration software: explain the same product to the CTO and to the CFO. A computer science master's lets me read the technical side, and a sales career taught me to say it plainly. With AI the first useful conversation is usually the same one: predicting a number, sorting into categories and generating something new are three different jobs, and gen AI is only the third. More in AI for GTM
Why London?
It's where I built the Africa business from, and where I'll be based once INSEAD and the Wharton exchange finish in December 2026.
Was this site built with Claude?
Mostly, yes: the structure and most of the build. Fitting, given that working with agents is the whole point of Ambidex.