Arthur Froissart
Go-to-market · frontier AI

Hi, I'm Arthur.
I opened 14 African markets for MuleSoft, a Salesforce company. Now I'm looking for my next chapter.

At MuleSoft from 2019 to 2026. French, based in London. Now at INSEAD.

Read the story Book a call My next step
Portrait of Arthur Froissart

The short version

  • TrainedBusiness at HEC Montréal, then a master's in computer science at IE in Madrid.
  • StartedConsulting at Monitor Deloitte, then analytics at L'Oréal.
  • BuiltSix years at MuleSoft (Salesforce). Handed all 54 countries of Africa with no customers; left with customers in 14 and close to $10M in annual recurring revenue.
  • ProofThree times my annual sales target in FY25 and a place in Chairman's Club: top 0.2% of roughly 25,000 sellers.
  • AlongsideAngel investor in five early-stage startups, hands-on with their go-to-market.
  • WritingI write up what I learn about AI in plain words, for non-technical people in go-to-market. It is meant to open a conversation, not to lecture. AI for GTM, in plain words
  • NowINSEAD MBA, on exchange at Wharton until December 2026. Exploring entrepreneurship and, between classes, building two AI products: Ambidex, an agentic voice-to-task system on Claude, and Reel Reads, a video feed for book ideas.
  • Looking forGo-to-market at a frontier AI company. My next step

Tap a country, or London

MuleSoft, a Salesforce company · 2019 to 2026

All 54 countries, from London.

Africa was a no-sell zone when I was handed it: no customers, no playbook, no local team. I left with customers in 14 countries and close to $10M in annual recurring revenue.

Tap or hover a country to see what was sold there, and the photos from the trips.

The full story

How much time do you have?

2 minutesMy next step The role I'm after, and what I've done that fits it. 5 minutesThe Africa chapter How I opened a continent for MuleSoft, and what it took. 10 minutesThe whole story From Montréal to INSEAD, with the classes, the research and what I am building.

Let's talk

Email me, book twenty minutes, or take the one-page CV with you.

Email me Book a call Download CV LinkedIn