Arthur Froissart
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Own the full sales cycle on complex, multi-stakeholder enterprise accounts.
I've run it end to end
- Built MuleSoft's business across Africa, from no customers to 14 countries
- Every deal from first call to signature, orchestrating solution engineers, BDRs, partner managers and value consultants
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Build consensus across technical, commercial and executive stakeholders.
My largest deal needed all three
- A seven-figure annual contract with a leading Angolan bank
- IT, procurement and the board, in a market where the product was unknown
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Feed customer and market insight back into product.
I sit on both sides of it
- Angel investor, hands-on with five startups' go-to-market
- At Ambidex, my own user feedback goes straight into the build
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Be a builder: stand up new systems from the ground up.
I had to be
- The only MuleSoft seller covering Africa: strategy, marketing, finance and hiring
- Then I learned to code and shipped Ambidex on Claude
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Genuine curiosity about AI, not only the sales motion around it.
I study it and I ship with it
- Researching AI and the labour market with an INSEAD economist
- Built Reel Reads for INSEAD's Gen AI course
My next step
Go-to-market at a frontier AI company.
I'm good at taking a market nobody has built yet and making it work. That is the job at an AI lab right now. On the left is what the role asks for, in my own words. Beside each part is where I've practised it.
What I'd still need to learn
I've sold integration software, not frontier models, so the buying language of an AI lab's customers is new to me. My six years is also shorter than some of these roles ask for. What I bring instead: a market I've already built from zero once, and a habit of building the thing myself.